In section 12 of the Q&A on the FTC rules, which you can read here, the FTC classifies 3rd Party Brokers as Franchise Sellers. Do you? Here is the excerpt: A “franchise seller,” under the amended Rule is “a person that offers for sale, sells, or arranges for the sale of a franchise. It includes [...]
In my opinion changes in the FTC regulations on Franchising have moved Franchise Brokers into an Agent status with franchisors when we present the concept to the candidate. I have tried contacting my insurance company and it is tough to get a quote to say the least, they say they are working on it and [...]
Every potential franchise candidate isn’t going to buy every time they go through the process, but they need to keep moving forward, if they stall out, you will never close the deal. Staying involved in the process can significantly help you close more deals if you can keep the candidate moving through that process. How [...]
When it is all said and done there are really only a few differences between a franchise and a business opportunity when it comes to the law. For disclosure, I am not a lawyer and this information should not be taken as legal advice. In the past most business opportunity sellers chose biz op as [...]
There are typically 2 main reasons that clients use a Franchise Lead Qualification service. #1: We all know that most of the leads you call are not interested, not qualified, no english, real estate people, college students. The challenge is that the buyers are in there somewhere and you have to literally weed through 100′s [...]
We often get asked by leads “What is the Best Franchise?” Listen in to John Henning as he talks about this topic.
Understand that 85% of all leads that attend a Discovery Day will buy that franchise. If you understand this you will certainly shift your focus. I tend to focus on getting leads to Discovery Day instead of getting leads to buy a franchise. Here are some tips that might help you get more leads to [...]
When Franchise Buyer Leads request information about a concept, or multiple concepts, they get bombarded with information in many forms. If a lead requests information from just 5 concepts they can expect anywhere from 10-20 phone calls within a few days to a week. Not to mention the emails that are sent as well. So [...]
Overcoming objections can help you close more franchise deals. Here are 4 ways to help you overcome objections when working with franchise buyer leads. Identify the objection. If you don’t know what the objection is, you can’t help the candidate overcome it. The easiest way of identifying the objection is asking the candidate exactly what [...]
When talking with leads we often ask the question: Why are you interested in starting a Franchise? The real question should be “Why now?”. Listen to this audio from John Henning on this topic.
